I like the way the book- "How to be a graphic designer without loosing your soul" is written. I find the author, Adrian Shaughnessy, is smart to write this book in direct speaking form, which gives me of an impression as if someone's talking to me rather than preaching me in a traditional manner. Besides his style, I also like the subject he took, i.e. talking about practical and common issues of working life in a graphic designer, that aren't taught in school, but are learnt through experience. Hence, its awesome that someone as successful like him is sharing his know-how of the graphic design culture.
As a student and an immigrant from India, I completely agree and feel with him on the cultural awareness issue. Its so vital for a designer to know about the society they live
in and the people they are designing for, that it opens totally a new realm of ideas. The capability to connect and understand the behavior, works, lifestyle, language, politics, issues, and other such areas helps the designer to create a work that touches the audiences heart and allows them to reciprocate as desired. For instance, below are examples of Mc Donald Ads in different countries and with different approaches.
I think communication is key to success in any field. I like the new technique (tell but not show) that Adrian suggested to boost up confidence and increase the chances of winning through clear and
effective conversation with the client. Sketching ideas roughly, using technology, or hand drawn even, listening to client's point of view and orally presenting are
vital to educate the client and make them comfortable and feel safe about their design selection. Any bottle necks in communication would not only yield poor results but also failure in the team moral.
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